Back in October of 2017 I did some research on the Google queries in the United States where our home page appeared in the search results. At that time, http://www.aerserv.com had appeared in 12,721 search results across 610 different keyword phrases over a period of the past 90 days. Intrigued, I went a step further… I took a few extraContinue reading “The Best Keyword Research Tips with HubSpot and Google Web Master Tools”
NOTE: This post was originally shared on tenfold.com* The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments, oftenContinue reading “What is the Role of Marketing Operations?”
What I failed to do was two things:
I normally send emails with a different intro, something like “Hi”, “Hey”, or “Hello” which doesn’t look bad when the First Name field is empty.
If the intro requires a default value I’ll typically set the value to “friend” since this seems to be the best alternative for a missing First Name field value.