Author Archives - mrizzo

What is the Role of Marketing Operations?

NOTE: This post was originally shared on tenfold.com* The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments, often…

How To Enroll Contacts In A HubSpot Workflow

Sometimes you’re working with a single contact record and you need to put them through some kind of workflow. There are plenty of ways to enroll contacts into HubSpot workflows (Pro & Enterprise plan only), but here is a quick lesson on adding contacts to workflows from the new contact layout. How To Enroll A…

One Keynote You Won’t Want To Miss at #INBOUND15

I just bought my ticket to INBOUND 2015 and I’m SUPER excited! The event runs from September 8 – 11. Last year I was able to attend INBOUND 2014 and I had a great time talking with Darmesh Shah and Sean Crafts. I learned a lot from each of the Keynotes, and breakout sessions. I met a…