Author Archives - mrizzo

5 of The Best Reads for Business Owners

One way I stay in touch with the foundations of business is by picking up a good book and reading about how the greatest make it happen. (Yes, that means sometimes reading the books again). Every great Entrepreneur has their trials and tribulations. Many of the greatest set out to do something that will change…

How Can PPC & Inbound Marketing Work Together?

It’s an interesting question to ask. Quick facts:¬†To date, Inbound marketing is primarily focused on 4 major components. Blogs Email Social Media Landing Pages Inbound marketing gets results. PR2020 published a book on just how effective the Inbound strategy can be (you’ll have to buy it to see their results). Basically the gist of a…

Lead Generation & Twitter Cards – Inbound Marketing

TWITTER ANNOUNCES TWITTER CARDS (for everyone this time) So what are “Twitter Cards”? From Twitter¬†(thanks Twitter): “Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a…