Setting Default Values for Personalization Tokens in HubSpot Emails and Website Content
What I failed to do was two things:
I normally send emails with a different intro, something like “Hi”, “Hey”, or “Hello” which doesn’t look bad when the First Name field is empty.
If the intro requires a default value I’ll typically set the value to “friend” since this seems to be the best alternative for a missing First Name field value.
