What I failed to do was two things:
I normally send emails with a different intro, something like “Hi”, “Hey”, or “Hello” which doesn’t look bad when the First Name field is empty.
If the intro requires a default value I’ll typically set the value to “friend” since this seems to be the best alternative for a missing First Name field value.
Sometimes you’re working with a single contact record and you need to put them through some kind of workflow. There are plenty of ways to enroll contacts into HubSpot workflows (Pro & Enterprise plan only), but here is a quick lesson on adding contacts to workflows from the new contact layout. How To Enroll AContinue reading “How To Enroll Contacts In A HubSpot Workflow”