What is the Role of Marketing Operations?

NOTE: This post was originally shared on tenfold.com* The television series Mad Men portrays the bustling world of advertising in the 1960’s when it first rose to prominence as its own driving force. Over the last ten years, a similar seismic shift in marketing has taken place. For decades, many corporations had their own marketing departments, oftenContinue reading “What is the Role of Marketing Operations?”

The Marketing Operations Playbook – aligning Sales and Marketing in one document

Write a great MOP and keep your sales and marketing team aligned.