Back in October of 2017 I did some research on the Google queries in the United States where our home page appeared in the search results. At that time, www.aerserv.com had appeared in 12,721 search results across 610 different keyword phrases over a period of the past 90 days. Intrigued, I went a step further… I took a few extra…
There is no autopilot in marketing technology. It is not going to magically work. It isn’t a flip-of-a-switch growth engine. It doesn’t actually do all the stuff it can do….unless you have the team to do it.
I just bought my ticket to INBOUND 2015 and I’m SUPER excited! The event runs from September 8 – 11. Last year I was able to attend INBOUND 2014 and I had a great time talking with Darmesh Shah and Sean Crafts. I learned a lot from each of the Keynotes, and breakout sessions. I met a…
One way I stay in touch with the foundations of business is by picking up a good book and reading about how the greatest make it happen. (Yes, that means sometimes reading the books again). Every great Entrepreneur has their trials and tribulations. Many of the greatest set out to do something that will change…
It’s an interesting question to ask. Quick facts: To date, Inbound marketing is primarily focused on 4 major components. Blogs Email Social Media Landing Pages Inbound marketing gets results. PR2020 published a book on just how effective the Inbound strategy can be (you’ll have to buy it to see their results). Basically the gist of a…
TWITTER ANNOUNCES TWITTER CARDS (for everyone this time) So what are “Twitter Cards”? From Twitter (thanks Twitter): “Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a…
