I just bought my ticket to INBOUND 2015 and I’m SUPER excited! The event runs from September 8 – 11.
Last year I was able to attend INBOUND 2014 and I had a great time talking with Darmesh Shah and Sean Crafts. I learned a lot from each of the Keynotes, and breakout sessions. I met a bunch of great people from HubSpot and even more amazing people from around the world.
This year, I’m really excited to hear from the opening Keynote speaker Seth
Godin. For those of you who don’t know who he is, please pinch yourself and make sure
you’re alive… kidding. Seth is (as Google would say) an American author, entrepreneur,
marketer, and public speaker. Take some time to read through his content, check out his blog, and get his books. You won’t be disappointed.
You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
His latest, The Icarus Deception, argues that we’ve been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.
If you haven’t had an opportunity to register for INBOUND 2015 you can follow this link to learn more.
One way I stay in touch with the foundations of business is by picking up a good book and reading about how the greatest make it happen. (Yes, that means sometimes reading the books again).
Every great Entrepreneur has their trials and tribulations. Many of the greatest set out to do something that will change the way we look at things, and sometimes we are lucky enough to see just how they made it happen. The following list of books are just a select few that I believe should be read by each and every person passionate about Business, and ESPECIALLY by those in Executive Roles (or wish to be in one).
- “Good To Great” – Jim Collins
- “Great By Choice” – Jim Collins & Marten T. Hansen
- “Winning” – Jack Welch (Former CEO of GE)
- “First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing” – John Bradley Jackson (Director of Entrepreneurship CSUF)
- “Delivering Happiness” – Tony Hsieh (CEO, Zappos)
It’s an interesting question to ask.
Quick facts: To date, Inbound marketing is primarily focused on 4 major components.
- Social Media
- Landing Pages
Inbound marketing gets results. PR2020 published a book on just how effective the Inbound strategy can be (you’ll have to buy it to see their results). Basically the gist of a great inbound campaign focuses on Generating Leads, Converting those leads with a CTA (Call To Action), Closing the lead with the proper workflow, and finally making the customer happy by showing them smarter content. In practice, Inbound marketing results in more back links and “crawl-able” content.
Using Inbound marketing and PPC isn’t talked about often. (which is why we are talking about it)
First – PPC (Pay Per Click) advertising are those ads you see on the right side of your Google search screen and often “Premium Ad Space” is reserved for the top of the search window. (See image)
So how do you take the age-old (not that old) method of PPC ads and make them work for your inbound strategy?
Simple! just link the ads to relevant landing pages!
If you take the time to link your ads to landing pages specifically built to capture leads, you will have an even deeper understanding of which ads work the best. You should be paying attention to this through an analytic setup of some kind. Most commonly, people use Google Analytics.
Wait… you mentioned “Landing Pages”
That’ll be in another post… stay tuned for our Landing Page update!