TWITTER ANNOUNCES TWITTER CARDS
(for everyone this time)
So what are “Twitter Cards”?
From Twitter (thanks Twitter):
“Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. Simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.”
How Do I Use It?
You can use it to have SIGN UP forms for your email lists available on Twitter directly… AWESOME! Also, you can have a particular look and feel associated to each type of card you assign to your websites. Embedded information allows the cards to appear just the way you want them. Check out these screen shots below of the sample cards.
How do they perform?
Well.. no one really knows how well they will perform in the long run, but for now we have some research to refer to.
Check this out… Mashable shared how Twitter Lead Generation Cards performed for some companies. “In a case study quoted on Twitter’s blog, outdoor gear and apparel company Rock/Creek saw a 4.6% engagement rate and generated more than 1,700 new email contacts in one week by using a Card within a Promoted Tweet.”
Can I Integrate with My Company?
According to Twitter Support you can link them with the following CRM / Marketing Automoation tools:
- ExactTarget (Owned by Salesforce.com)
- Pardot (Owned by Salesforce.com)
- Salesforce (the one we mentioned)
And possibly with: